Myntra, the Online fashion retailer reopened its mobile website on Tuesday. Myntra shut down the mobile and desktop versions of its website and gone app only in May 2015.
In a phone conversation with Gadgets 360, Ambarish Kenghe,
Head of Product, Myntra told Gadgets 360 that it sees its new mobile Web
experience as an audition platform, that drives them to install the app.
"The overall strategy hasn't changed - if you look at the mobile site, we
are pushing really hard for people to install the app because that is the best
experience, where we have all the community and engagement features," he
said.
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