M&M – Mahindra group had announced its ecommerce startup for the agricultural equipment rental services called Trringo. They are planning for a venture of around Rs 10 crore once it expands the business model.
This ecommerce start up will connect the farmers looking to rent farm equipment either through an app or a call. Trringo will operate on a franchise and aggregator-based business model, according to Rajesh Jejurikar, president and chief executive, farm equipment and two wheelers, Mahindra and Mahindra. “Trringo will provide the brand promise of equipment availability, commitment and performance to transform lives of farmers,” he said. The firm will appoint franchises in regional rural hubs, which will buy new farm equipment as well as aggregate the existing equipment for rents.
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